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MIAMI — The Seminole Tribe of Florida said Thursday it was buying the famed Hard Rock business, including its casinos, restaurants, hotels and huge collection of rock 'n' roll memorabilia, in a groundbreaking $965 million deal with a British company.
The deal with London-based Rank Group is believed to be an American Indian tribe's first purchase of a major international corporation, the Seminoles said. It includes 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Casino Hotels, two Hard Rock Live! concert venues and stakes in three unbranded hotels.
The Seminoles were the first U.S. tribe to get into the gambling business, in 1979. More recently, they partnered with Hard Rock in successful hotel, gambling and entertainment complexes in Tampa and Hollywood, Fla. They now have the ability to expand their gaming interests nationally by partnering with a well-known brand, experts said.
The tribe also will acquire what is said to be the world's largest collection of rock memorabilia, about 70,000 pieces, including Jimi Hendrix's Flying V guitar, one of Madonna's bustiers, a pair of Elton John's high-heeled shoes and guitars formerly owned by Bob Dylan, Eric Clapton and Chuck Berry.
The deal does not include Hard Rock's Las Vegas casino, however, which is owned by Morgans Hotel Group.
At a Thursday news conference in New York that began with a blessing from a tribal representative, tribe Vice Chairman Max Osceola compared the sale to when American Indians sold Manhattan to the Dutch for "trinkets."
"We're going to buy Manhattan back one hamburger at a time," Osceola said.
“Kam hit this tight end SO HARD, I swear I saw that TE’s soul leave Qwest Field right on that 35 yard line.”